Reading an Annual Report
By Kathleen Allen and Peter Economy from complete mba for dummies, 2nd edition
Without a doubt, annual reports are at the pinnacle of corporate communication. The point of the annual report is to provide a summary of exactly how a company has performed in the preceding year, and to provide a glimpse of the future. Building a compelling annual report is a real art and science, and more than a few consulting firms are doing very well, thank you, by hiring themselves out to create reports for all kinds of companies.