Our philosophy: Brand Tangibility
If a message makes sense to the client but not to consumers, it will fail in the market. If a commercial is funny but irrelevant to the product, it will not sell.
The key to successful communication with consumers lies in creating a tangibility. A relevance offered to them within their reach. Companies and advertisers need to enter the world of consumers and not wait for them to come into ours. This may happen by creating a campaign idea which immediately relates to their insights or needs. Or it may happen in the way media is planned and selected. Or it may happen by actually integrating the consumers and involving them in the brand in ways they never expected.