Price – A high admission charge is not necessarily a disincentive when it comes to attracting Gen
Yers. If the specific products, services and experiences on offer are of the type that particularly
appeals to this audience segment, they do not see cost as being a major issue. There are differences
of opinion regarding whether it is advisable to charge admission to special evening events targeted
at Gen Yers – practicalities such as lack of sponsorship or adequate funding from operational
budgets will have a bearing on if and how much a VA decides to charge