Never has so much technology and brainpower been applied to improving supply chain performance. Point-ofsale
scanners allow companies to capture the customer’s voice. Electronic data interchange lets all stages of the supply chain
hear that voice and react to it by using flexible manufacturing, automated warehousing, and rapid logistics. And new concepts such as quick response, efficient consumer response, accurate response, mass customization, lean manufacturing, and agile manufacturing offer models for applying the new technology to improve performance.