Challenges
When developing the text messages, the number of characters available is currently only 134 (145 prior to the September 2010 semester, i.e., before the standard change in short code which requires RM0.00 to be shown if the cost of the SMS sent is borne by the sender). This is markedly less than that available in normal SMSes because when using group messaging via the bulk SMS gateway, several characters are taken up in showing the short code involved (e.g., RM0.00 OUM OUMH1103).