H&M, was founded in 1947 by Erling Persson, who had an idea to copy in Sweden an
American concept of shops selling stylish clothes with low prices. The first store,
“Hennes”, at that time offering only clothes for women, immediately attracted
customers, and in next decades the company successfully expanded first in the
domestic market and then internationally. The milestones in the company’s
development have been presented in the table below.