The former utilize credit cards
mainly as a mode of payment and typically pay their
balance in full upon receiving the account statement.
Revolvers, on the other hand, use the card principally as
a mode of financing and elect to pay interest charges on
the unpaid balance. Thus, for revolvers, it is preferable
to have a card with a low interest rate, while for
convenience users, a low interest rate is not as important.
Lee and Hogarth (1998) argued that search behaviors of
revolvers and convenience users were in fact different.