Much of the current import growth is being driven by Mexican beers, noted Danelle Kosmal, vice president
of client services at Nielsen, in the March issue. “When we look at their trends for 2013, they were growing
twice as quickly as total imports,” she said. “Mexican import growth was at 11.1 percent last year, while
[total] import growth was at 5.3 percent.” Some of this growth can be attributed to the United States’
growing Hispanic population as well as the aggressive marketing efforts of Mexican beer brands, she noted