Publications[edit]
In Japan, manga constituted an annual 40.6 billion yen (approximately $395 million USD) publication-industry by 2007.[46] In 2006 sales of manga books made up for about 27% of total book-sales, and sale of manga magazines, for 20% of total magazine-sales.[47] Recently[when?], the manga industry has expanded worldwide, where distribution companies license and reprint manga into their native languages.
Marketeers primarily classify manga by the age and gender of the target readership.[48] In particular, books and magazines sold to boys (shōnen) and girls (shōjo) have distinctive cover-art, and most bookstores place them on different shelves. Due to cross-readership, consumer response is not limited by demographics. For example, male readers may subscribe to a series intended for female readers, and so on.
Japan has manga cafés, or manga kissa (kissa is an abbreviation of kissaten). At a manga kissa, people drink coffee, read manga and sometimes stay overnight.
There has been[when?] an increase[quantify] in the amount of publications of original webmanga. It is internationally drawn by enthusiasts of all levels of experience, and is intended for online viewing. It can be ordered in graphic-novel form if available in print.
The Kyoto International Manga Museum maintains a very large website listing manga published in Japanese.[