Perhaps the most important factor in reducing the number of traumatic brain injuries, however, 
lies not with the players, the coaches, or the administrators, but with the media and fans. Sports media 
producers have become accustomed to showcasing the most aggressive tackles and the most intense 
plays. NFL broadcasts often replay especially violent collisions while the commentators marvel at the 
players’ physical prowess. Some sports highlights television programs even feature weekly countdowns 
of the “hardest hits.” When the media exalts such dangerous behavior, professionals are rewarded for 
injuring each other on the field and amateurs become more likely to try to imitate their favorite NFL 
athletes. Announcers, commentators, television producers, and sportswriters should engage in a 
collective effort to cease glorifying brutal plays. In turn, fans should stop expecting their favorite players to 
put their lives on the line for the purposes of entertainment. Players must not be encouraged to trade their 
careers, their health, their happiness, and even their lives for the sake of a game.