When it comes to packaging, the main problems of information comprehension are related to the use of indicative symbols that are unusual and do not take into account the cultural conditions and the mental models of users.
Therefore, in visual messages, the meaning is not only in the arrangement of the elements, but it is also in the perception mechanism of each subject, that is, even if there are colors, textures, shapes and proportions, the interpretation depends on each user perceptual process