ABSTRACT
The purpose of this article is to study the management of supply chain in tourism business. The concept is to study and evaluate the efficiency changes of management and compare potential investment between each province of Thailand region. In order to increasing value added for Thailand tourism industry, seeking opportunity and increasing competition ability for Thai tourism entrepreneur to ASEAN community including the development of tourism supply and increasing competition ability for Thailand foundation among market opportunity, tourist demand and demand and supply configuration. This study could assist government sector and private sector to determine tourism business operation policy and investment of new tourism attraction policy. Furthermore, produce higher logistic network for transportation plan, decreasing operation cost, increasing value added and creating the competition advantage for Thailand among ASEAN community. This is a qualitative research and qualitative research. It aims to study the needs of tourists, and to assess the potential of tourism in order to develop of the tourism in Thailand. The results show that the province is potential in its physical and environmental quality, economics, social, culture, nature and the administration and management. With regard to the analysis study of the city’s potential, it is suggested that transportation and routes should be developed in order to access the tourist destinations easily and travel at all seasons. The original nature should be preserved and maintained for its value and utilization for further study.