• Least concerned about the importance of research and development industry.
• Quality comprise on few of its franchises that is harming the brand name and its image.
• Inflexibility of prices makes it unaffordable to middle class people.
• Unequal entrance of the franchises to different markets at one time especially in United States has tremendously decreased its growth rate.
• Unable to work out for their original ideas, the thick paper bags used by the company were initiated by Wendy’s restaurant.