Wide Range of Products: Nike not only has the ability to succeed in the basketball shoe market, but in virtually every other athletic market from golf apparel to women’s workout gear. This diversity of products presents Nike with a great opportunity – to build up strength in all of its product lines and also to be flexible when the market shifts, making demand in some areas higher than others.
Foreign Market: While Nike has become a major part of American culture, there is international strength in the Nike brand. According to one Nike press release, worldwide orders for Nike products are up 6%. This is an opportunity because it means Nike can expand globally and depend less on the American market for its successes or failures.
NIKE goddess Opened in Newport Beach, California: This marks Nike’s expansion into the women’s apparel market. Because women wear athletic apparel for more than just working out, this is an opportunity for Nike to jump into the mainstream clothing market.
Hype of Advertising: Nike’s advertisements make waves. People enjoy them and wait for new ones. Nike’s newest advertising campaign is “Enjoy the Weather,” which features athletes conquering weather conditions to perform their sport. The hype of Nike advertising brings with it the opportunity to reach the public through the promotion of Nike’s newest advertising endeavor.
Expansion into Outdoors Clothing: The expansion into outdoor clothing is an opportunity for Nike because this will allow Nike to become more of a part of the apparel market. The fitness, innovation, and technology clothing line keeps in Nike’s tradition of providing superior products.
Web site: Nike’s massive Web site will prove to be an opportunity for Nike consumers to get up-to-date news coverage and to buy into the online purchasing market. It is one of the most comprehensive and interactive sites on the Internet. Nike should be able to capitalize on its Web site and emphasize those issues that Nike publics would not otherwise be exposed to by other media.