On their own, statistics just numbers. A statistical story doesn’t just recite data in words. It tells a story about the data. A statistical story conveys a message that tells readers what happened, who did it, when and where it happened, and hopefully, why and how it happened.
• A statistical story can
• provide general awareness/perspective/context;
• inform debate on specific issues.
• Shows readers the significance, importance and relevance of most current information. Why should my audience want to read about this?