UNDP has come to the realisation that communications can play a vital role in helping it achieve its vision and mission nationally, regionally and/or globally. The organisation went into soul-searching and concluded that, even though there exists multiple examples of outstanding development communications, across the development business there has been a long-established tendency of regarding communications as a secondary activity. While development issues per se are considered to be urgent and complex, communication initiatives are relegated to an afterthought, to be executed by people who may or may not have professional field experience. UNDP thinks it to be an unsatisfactory state of affairs and reflective of poor planning. “But in communications,” it proceed, “this kind of poor planning yields poor results. Poor planning means missed opportunities for communications that could strengthen UNDP and its contributions to human development.”