What contributes to such a business-friendly climate in Thailand? According to the survey, gender is not an issue for starting a business in Thailand, which ranks 66 out of 148 countries in terms of gender equality. This allows women to receive an equal education and increases their business opportunities.
While some entrepreneurs rely on existing family businesses, 40 per cent are eager to start their own as they see opportunities and are confident they have the necessary skills. Entrepreneurship is an attractive career choice for women in Thailand, especially for female students in most academic fields. Entrepreneurship draws positive media attention in Thailand. Unlike in the EU where coverage is seen as advertisement, stories of successful businesses in the Thai media show that entrepreneurship is highly regarded here. Those who own a business, or manage one, enjoy a higher status.