Joe Kosinski: Well you know, I like the idea of bringing in people from outside the film industry. So like I said, I had set designers that were people from the world of architecture; I had vehicle designers that came from the world of automotive design rather than concept art. So our lead vehicle designer on the movie, I swiped him from Bugatti; he was working at Bugatti at the time. I have illustrators that came from the world of video games; I had a makeup artist who came from the fashion world.
So for me, I was interested in pulling people from outside the film industry in order to get kind of a fresh take. I wanted this film to look different than any other movie out there, and pulling people from outside the film business felt like a great way to start.