destination branding refers to "choosing messages and symbols that serve to identify and position or brand their destinations in the minds of prospective visitors and differentiate them from all others
a consistent experience gains customer loyalty. the hospitality industry uses branding to gin the faith and the loyalty of the customer as well as making a mark on the minds of customers. menus may change, goods and services may change but the brand remains the same and that is what the customer will always identify the establishment with. branding in hospitality means giving an identity to the business.