Designers draw out design sketches by hand and then discuss them with colleagues — including market specialists, planning and procurement people. This process helps to retain an overall “Zara style.” The sketches are redrawn using a CAD system where further changes and adjustments, for better matching of weaves, textures, and colors etc., are made. Before moving further through the process, it is necessary to determine whether the design can be produced and sold at a profit. The next step is to make a sample, often completed manually by skilled workers located in the small sample making shop in one corner of each hall. If there are any specific questions or problems, they can just walk over to the designers and discuss and resolve them on the spot. Each market specialist has responsibility for dealing with specific stores. As experienced employees, who have often been store managers themselves, they recognize that it is crucial to establish personal relationships with the managers of ‘their’ stores. They are in constant contact, especially by phone, discussing sales, orders, new lines and other matters. Equally, stores rely heavily on these discussions with Market Specialists before finalizing orders. Augmenting their extensive phone conversations, store managers are supplied with a specially designed hand-held digital device to facilitate the rapid and accurate exchange of market data. Final decisions concerning what products to make, when, and in what volumes are normally made collectively by the relevant groups of designers, market specialists, and buyers and after the decision is taken the buyers (also very experienced staff) take charge of the total order fulfillment process: planning procurement and production requirements, monitored warehouse inventories, allocated production to various factories and third-party suppliers and kept track of shortages and oversupplies.