Dorton discussed this concept of working on the right thing
with the executive team on many occasions, and they generally
agreed it would be a better approach. “They would agree we
needed to do it, but it never progressed.”
Dorton determined that he had to realign the mind-set. He
assembled the leadership team, including the heads of sales, marketing, manufacturing, engineering, and HR. Over the course of
one and a half months, they drafted the following vision statement,
to which they all agreed: