To achieve Sales Volume & Value of customer sales in-store compliance with Trade Marketing (display, new news, OOS, tester, POG, NPD) by
◦Develop individual customer business plan in the agreed process and standard format for relevant
◦customer to achieve the agreed results
◦Develop objectives by in store marketing driver for each customer aligning with company, category,
◦channel and customer strategies
◦Plan and manage customer budgets and P&L in line with channel & brand strategies and BDF national terms and customer terms & conditions.
◦Ensure team provide input to volume plan at brand / primary SKU level, highlighting customer based assumptions, risks, and opportunities
•To work within the agreed trading parameters with account assigned
•To ensure successful implementation of the agreed marketing/trade marketing activity plans
•To strengthen relationship with trading partners to ensure that BDF is one of the preferred suppliers