Philips Brand identity
Philips announced its brand identity design had to capture the essence of Philips today and its core values a caring brand that puts people and their needs first innovation as the lifeblood of the company and making meaningful impact on people’s lives. Its convey a human feel thereby creating a personal connection and people-orientated focus of delivering meaningful innovations that impact positively on people’s lives. The iconic Philips wordmark with its bold blue letters and the blue logo on a white background. This is unique brand an indication of the Philips's products.
Current product and branding strategies.
Philips electric shavers Click and Style Shavers there are featured to modify a header wide blade (smart click) for support on customer need onto the handle to complete style. For a smooth face, choose the shaver, for perfect stubble, reach for the trimmer. In addition the dual rotary shaving attachment is designed for a close and clean shave with no nicks and cuts. Philips electric shavers (Click and Style Shavers) the handle and body groom attachment are water-resistant and can be use under the shower if you prefer. This product simultaneously with a battery can be used 40 minutes use after a 1 hour charge. Suitable for customer portable that can be used outdoors for convenience and fast.
For branding strategies, Philips Has developed the product and planned expansion of the category of middle-market electric shaver to accommodate the needs of consumers. With the trend to use electric shaver with appropriate quality and price increases in the future. Therefore the new product is Philips electric shavers Click and Style Shavers. It presented by stylish appearance and quality increasing product. In the modern development of the appearance of the product to the grip of the products are redesigned for even more variety to cater for the diverse needs of consumers. On the part of the blade of a product is new design and developed with special material to reduce irritation. When the blade is exposed to the surface and consumer can be cleaned easily. For the design of product consumers have a variety of options available show the personality of your character with red, blue, aqua