Jell-Ojobor and Windsperger (2013) provide an effective integration of previous disparate theories. The model is impressive and certainly helpful for the academic in considering a range of pertinent issues. Notwithstanding, despite being more integrated than other studies, even the authors conclude by acknowledging further perspectives not yet included, such as institutional theory, national culture theory, and international strategy theory. One can only sigh at the prospect of adding more complexity to the Jell-Ojobor and Windsperger model.