Founded in 2008, LienVietPostBank (LVBP) is a young bank in Vietnam. Its vision is to
become the best bank in the Vietnamese retail market. To do that one of the bank aims is
about the student customers group: to convert student customers from other banks and to
have more new student customers in its debit card market. Still, there are not yet relevant
studies on using debit cards in Vietnam of this student group, to support LVPB to
understand the behavior of this group and to have concrete measures to develop this niche
market in the future for the Bank. This thesis therefore will study the factor influencing
the decision/behavior of the student group in choosing and using the debit card.