LI-Ning has two key advantages in reaching the all important youth market. It products are about half as expensive as those of its foreign rivals and its network of store dwarfs that of any other player.To date though.Li Ning has been most successful in smaller cities and towns. To really take on the foreign brands,it needs to make a renewed push into the likes of Bejing.Shanghai and Guangdong.Li-Ning is using the Mao Zedong strategy : build experise in second and third tier cities,says Zou Marketing General Manager Terry Rhoads. an industry veteran who spent time years with Nike China before founding Zou two years ago. Now they have to gain legitimacy in China's biggest cities no small task,he says.