The most straightforward forms of sales promotions are different variations on price reductions. A new magazine launch can be promoted with a low-cost first issue. Money-off coupons in the press or online can be used to encourage purchases. Sales promotions such as buy-one-get-one-free (BOGOF) or 20% extra free give the customer more for their money. Sales promotion can also use more subtle forms of price discounting, such as offering free financing.