That's very true. You should always be aware of what your design is supposed to do and where it's supposed to go once it leaves your desk. Keep that in the back of your head throughout the design process so you can better match the form to the intended function of the finished product. Now that we understand the three elements of good design, let's take a look at some examples I've collected in four main categories, ads, business cards, brochures, and logos. Let's start with print advertisements. Here's an example that comes from Mini Cooper, and this is one they did around Halloween. It's got a nice play on, you know, we only come out at night