McDonald's does not compromise on quality for value. It maximises the value to customer by leveraging economies.
Striving to always improve the customer service given by training the employees
Customer feedback is taken to ensure constant improvement in the performance of the existing and new products.(as well as staffs)
Providing constant quality improvement to restaurant experience by value added services and innovative plans like kids play area, information about energy-balance, happy meals
Also McDonald's engages in Corporate Social Responsibility which stresses on improving the quality of the society and environment in general.