The present study examined the websites of leading
alcohol brands in the UK.The sample consisted of the
top 10 brands by sales (£) in the UK in the lager,
spirits, Flavoured Alcoholic Beverages and cider/perry
markets at the time the study was conducted [26].
Because of the fragmentation of the wine market and
less focus onWeb communications in this category, data
for wine brands were not collected. Table 1 shows the
top ten brands in each of the four alcoholic drinks
categories