The summative evaluation after the campaign tries to identify larger patterns and trends in performance – and to judge these against the targets that were set at the beginning. One of the best ways to do it is a facilitated half-day workshop. The participants (not more than 40-50) should include the main campaign staffers, certain members of the Board and from regional and local levels, some volunteers (from online and offline campaigning!), 1-2 sympathising journalists, somebody from the PR agencies involved (if trusted) – and a person to take notes!