Equally important, the business is deeply rooted in a social mission. Mehta keeps in mind an image of driving along roads “literally full of tomatoes” drying in the sun, for local use, because markets are inaccessible and farmers have no means to process their perishable harvest for sale later. With the country poised for economic reform and investment, will those people in Nasarawa State participate, or be shoved aside? Articulating her company’s goals, Mehta aims high: “If we can set up something sustainable that’s good for the smallholders before the multinational companies turn their eyes to Nigeria, which they will in five years, we’ll be in a position to change the conversation.”