The Japanese government targets 20 million inbound tourists annually in 2020. The ANA Group’s current Corporate Strategy targets expanding available seat-kilometers in International Passenger Operations by around 45% by the fiscal year 2016 compared to the fiscal year 2013. We are not only focusing on demand for flights in and out of Japan but also global passenger traffic, and aim to capture growing demand for travel to Japan.
We also intend to proactively work on Domestic Passenger Operations, including by enhancing domestic airfare lineups to capture demand from inbound travelers for tourism within Japan and planning domestic travel packages.
To capture a greater share of global demand while actively utilizing various alluring destinations within Japan for people abroad, we, the marketing division, need to make efforts on sales initiatives. In addition, the excellent service quality provided by our frontline staff and the ANA brand supported by product development will be invaluable tools to achieve this goal.