Most legitimate power exercised by a franchisor beyond the literal
Terms of the franchise agreement derives from the Federal
Trademark act of 1946 known as the lanham act. Accordingly
Franchisors should consult frequently with their trademark
Counsel not only to help create the franchise agreement in the first
Place but also to understand how and when the rights accorded to
The owner and licensor of a federally registered trademark might
Be helpful in dealing with problems with a franchisee.