Describe the company’s principle line(s) of business
For each line of business, describe the company’s products
Describe the significant features of the company’s product
For each product, describe the company’s distinctive competence or competitive advantage (i.e., why will customers purchase the product of the company as opposed to those offered by competitors or substitutes).
Describe any need for modifications in the product(s) in order to adapt to local markets
For each product, describe the preliminary sales price, costs and profit margins