3. Data mining system
3.1. Research framework
Because direct marketing customer information and product
sales information are difficult to obtain, this study used a designed
questionnaire to collect research data, and then connect the
consumer purchasing behavior for cosmetics products and the
experience of online shopping. This study uses K-means to sort
consumers into clusters to generate association rules for each cluster,
and then proposes suggestions and solutions for direct marketing
to open up possible new services and sales.