Marketing Management| |To apply an

Marketing Management

| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating |

| |marketing strategies for appropriate product or services |

| |To gain experiences in making effective marketing decisions via using the case learning approach |

| |Transferable Skills: |

| |Through lecture in classroom and presentation. |

| |Teaching-learning and assessment strategy |

| | |

| |Knowledge of Discipline Area |

| |Practical Skills |

| |Problem solving and scientific skills |

| |Communication Skills |

| |Social and team Skills and Responsibilities |

| |Value, Attitude and professionalism |

| |Information management and Long learning Skills |

| |Managerial and Entrepreneurial Skills |

| |Leadership and Team Skills |

| | |

| |Assessments |

| |% |

| |P1 |

| |P2 |

| |P3 |

| |P4 |

| |P5 |

| |P6 |

| |P7 |

| |P8 |

| |P9 |

| | |

| |A. |

| |Individual |

| |100 |

| | |

| |Individual Malaysian Marketing Case Study Report |

| | |

| |Individual in class participation |

| | |

| |Final Exam |

| | |

| |15 |

| | |

| |10 |

| | |

| |40 |

| | |

| |/ |

| | |

| |/ |

| | |

| |/ |

| | |

| |B. |

| |Group |

| |Group Exercise |

| | |

| |Group Project and Presentation |

| | |

| |15 |

| | |

| |20 |

| | |

| |/ |

| | |

| |/ |

| | |

| |/ |

| | |

| |/ |

| | |

| |/ |

| | |

| |/ |

| | |

| |/ |

| | |

| |/ |

| | |

| |Synopsis: |

| | |

| |The purpose of this course is to introduce students to the comprehensive overview of factors that influence marketing decision making and strategies |

| |at the management level, based on the marketing principles and concepts that had been learned. Students will also be exposed to current issues in |

| |marketing management. Discussion on current issues and case studies will be emphasized throughout this course. |

| |Mode of Delivery: |

| |Lecture, presentations |

| |Assessment Methods and Types: |

| | |

| |Course Evaluation |

| |Percent |

| | |

| |Individual Writing Assignment: Each student is required to select four journal articles from the year 2010 onwards (branding/marketing |

| |channel/culture and branding/green marketing/culture and marketing) and try to analyse and synthesize the articles. Write your analysis and |

| |recommendations to the problems you have identified. This exercise must be typed, double spaced, Tahoma font size 11 and maximum 5 pages. The |

| |original articles must be attached together with the assignment. The deadline for this assignment is on Wednesday, 15th October, 2012. |

| | |

| |10% |

| | |

| |Individual- in class participation: Rather than a one way communication in class, class session will be devoted to probing, extending and applying |

| |the text material. Students are expected to have read the assigned chapter beforehand. Students are encouraged to take part in the classroom. This |

| |makes up 10% of your final grade. |

| | |

| |10% |

| | |

| |Group Exercise-Case Studies: Each group will be assigned a case study which requires in class presentation. Each group is given 30 minutes for |

| |presentation and 20 minutes for Q&A. Please make some copies of your slides presentation and distribute them among your colleagues. Please refer to |

| |the course week outline for the deadline and presentation of the case study. |

| |20% |

| | |

| |Group Project and Presentation: Each group has to prepare a comprehensive industry analysis (Local Sabahan companies) including a formal presentation|

| |in addition to the written document. The assignment should be 10-12 page paper (executive summary, exhibits, references, appendices, and all other |

| |materials that are relevant for your analysis). A brief summary outline of the project is provided in Appendix A of this syllabus. Submission |

| |/Presentation for this project will be held on Wednesday, 10th and 14th December 2014. Each group is given 20 minutes for presentation and Q&A. |

| |20% |

| | |

| |Final Exam |

| |40% |

| | |

| |Research Project Dissertation and Presentation (Total: 50%) |

| | |

| |All students will have their final dissertation and presentation graded by two internal examiners, who will examine the presentation and final |

| |dissertation for a total of 25% each (Total – 50 %). |

| |The assessment for this course will be based on the following: |

| |Component |

| |Weight |

| | |

| |Research proposal |

| |50 |

| | |

| |Research project paper |

| |80% |

| | |

| |Total |

| |100% |

| | |

| |All components of the above assessment are compulsory and must be completed before the stipulated deadline. |

| | |

| |Mapping of the course/module to the Programme Learning Outcomes |

| | |

| |Knowledge of Discipline Area |

| |Practical Skills |

| |Problem solving and scientific skills |

| |Communication Skills |

| |Social and team Skills and Responsibilities |

| |Value, Attitude and professionalism |

| |Information management and Long learning Skills |

| |Managerial and Entrepreneurial Skills |

| |Leadership and Team Skills |

| | |

| |P1 |

| |P2 |

| |P3 |

| |P4 |

| |P5 |

|15 |P6 |

| |P7 |

| |P8 |

| |P9 |

| | |

| |To understand the core concepts and fundamentals strategies |

| |/ |

| | |

| |To gain better understanding on how firms organize, implement, evaluate, and control marketing activities. |

| | |

| |/ |

| | |

| |/ |

| | |

| |To analyze how such major changes in the business environment today will affect marketing environments of a company |

| |/ |

| | |

| |To gain experiences in making effective marketing decisions via using the case learning approach |

| | |

| |/ |

| | |

| |/ |

| | |

| |Content outline of the course/module |

| | |

| |Topic |

| | |

| |WEEK 1 |

| |INTRODUCTION – SYLLABUS & COURSE OUTLINE |

| |UNDERSTANDING MARKETING MANAGEMENT |

| |WEEK 2: |

| |STRATEGIC MARKETING PLANNING |

| |WEEK 3 |

| |MARKETING ETHICS AND SOCIAL RESPONSIBILITY IN STRATEGIC PLANNING |

| |Presentation Case Study 1: USA Today: Innovation in an Evolving Industry |

| |WEEK 4 |

| |COLLECTING AND ANALYZING MARKETING INFORMATION |

| |Presentation Case Study 2: Apple’s Winning Marketing Strategy |

| | |

| |WEEK 5: |

| | |

| |DEVELOPIMNG COMPETITIVE ADVANTAGE AND STRATEGIC FOCUS |

| |Presentation Case Study 3: Monsanto Balances the Interest of Multiple Stakeholders |

| | |

| |WEEK 6: |

| | |

| |CUSTOMERS SEGMENTATION AND TARGET MARKETING |

| |Presentation Case Study 4: Mattel Confronts Its Marketing Challanges |

| | |

| |WEEK 7: |

| | |

| |PRODUCT STRATEGY |

| |Presentation Case Study 5: Mistine: Direct Selling in the Thai Cosmetics Market |

| | |

| |Overview of Research Process – Model Building |

| | |

| |Ethics in Research |

| |Research process, research approaches, |

| |Characteristics of good quality research. |

| | |

| |Research Proposal |

| | |

| |Literature Review, |

| |Problem Statement, |

| |Theoretical Framework / Modeling, |

| |Operational Definition, |

| |Development (formulation) of hypotheses |

| | |

| |Research Design |

| | |

| |Issues in Research Design, |

| |Survey Research Design, |

| |Experimental Research Design |

| |Data Issues – Primary Vs Secondary |

| |Self reported Vs Observed Data |

| | |

| |The Qualitative Journey |

| |A Glimpse into Inquiry Paradigms |

| |Qualitative Research Design |

| |Data Collection Methods |

| |Qualitative Sampling |

| | |

| |Qualitative Design Strategies |

| |Data Analysis (Interpretation) Techniques |

| |Research Quality (Rigour) |

| |Validity and Trustworthiness |

| |The Qualitative versus Quantitative Debate |

| | |

| |Measurement of Variables |

| | |

| |Mid Semester Break |

| | |

| |Sampling |

| |Validity, Reliability and Generalisability |

| | |

| |Data Analysis |

| | |

| |Data Preparation and presentations, |

| |Review to different approaches to analysis, |

| |Various ways of testing hypotheses (parametric Vs non-parametric) |

| | |

| |Report Writing |

| | |

| |Thesis |

| |Journal articles and Management Report |

| | |

| |Proposal Presentation |

| | |

| |WEEK 8: |

| |PRICING STRATEGY |

| |Presentation Case Study 6: BP Struggles to Repair Its Tarnished Reputation |

| | |

| |WEEK 9: |

| | |

| |DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT |

| |Presentation Case Study 7: Chevrolet: 100 Years of Product Innovation |

| | |

| |WEEK 10: |

| | |

| |INTEGRATED MARKETING COMMUNICATIONS |

| |Presentation Case Study 9: Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy |

| | |

| |WEEK 11: |

| |MARKETING IMPLEMENTATION AND CONTROL |

| |Presentation Case Study 10: NASCAR: Can’t Keep a Good Brand Down |

| | |

| |WEEK 12: |

| |DEVELOPING AND MAINTAINING LONG TERM CUSTOMER RELATIONSHIP |

| | |

| |WEEK 13: |

| | |

| |Group presentation |

| | |

| |WEEK 14: |

| |Group Presentation |

| | |

| |Textbooks and references: |

| |TEXT BOOK: |

| |Hartline, Ferrell. (2014). Marketing Management Strategies. International Edition. 5th Edition. South Western Cengage Learning: Canada |

| | |

0/5000

จาก: -

เป็น: -

ผลลัพธ์ (ไทย) 1: [สำเนา]

คัดลอก!

Marketing Management| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating || |marketing strategies for appropriate product or services || |To gain experiences in making effective marketing decisions via using the case learning approach || |Transferable Skills: || |Through lecture in classroom and presentation. || |Teaching-learning and assessment strategy || | || |Knowledge of Discipline Area || |Practical Skills || |Problem solving and scientific skills || |Communication Skills || |Social and team Skills and Responsibilities || |Value, Attitude and professionalism || |Information management and Long learning Skills || |Managerial and Entrepreneurial Skills || |Leadership and Team Skills || | || | || |Assessments || |% || |P1 || |P2 || |P3 || |P4 || |P5 || |P6 || |P7 || |P8 || |P9 || | || |A. || |Individual || |100 || | || | || | || | || | || | || | || | || | || | || | || | || | || | || | || | || |Individual Malaysian Marketing Case Study Report || | || |Individual in class participation || | || |Final Exam || | || |15 || | || | || |10 || | || |40 || | || |/ || | || | || | || |/ || | || |/ || | || | || | || | || | || | || | || | || | || | || | || | || |B. || |Group || |Group Exercise || | || |Group Project and Presentation || | || |15 || | || |20 || | || |/ || | || |/ || | || |/ || | || |/ || | || |/ || | || |/ || | || |/ || | || |/ || | || | || | || | || | || | || | || | || |Synopsis: || | || |The purpose of this course is to introduce students to the comprehensive overview of factors that influence marketing decision making and strategies || |at the management level, based on the marketing principles and concepts that had been learned. Students will also be exposed to current issues in || |marketing management. Discussion on current issues and case studies will be emphasized throughout this course. || |Mode of Delivery: || |Lecture, presentations || |Assessment Methods and Types: || | || |Course Evaluation || |Percent || | || |Individual Writing Assignment: Each student is required to select four journal articles from the year 2010 onwards (branding/marketing || |channel/culture and branding/green marketing/culture and marketing) and try to analyse and synthesize the articles. Write your analysis and || |recommendations to the problems you have identified. This exercise must be typed, double spaced, Tahoma font size 11 and maximum 5 pages. The || |original articles must be attached together with the assignment. The deadline for this assignment is on Wednesday, 15th October, 2012. || | || |10% || | || |Individual- in class participation: Rather than a one way communication in class, class session will be devoted to probing, extending and applying || |the text material. Students are expected to have read the assigned chapter beforehand. Students are encouraged to take part in the classroom. This || |makes up 10% of your final grade. || | || |10% || | || |Group Exercise-Case Studies: Each group will be assigned a case study which requires in class presentation. Each group is given 30 minutes for || |presentation and 20 minutes for Q&A. Please make some copies of your slides presentation and distribute them among your colleagues. Please refer to || |the course week outline for the deadline and presentation of the case study. || |20% || | || |Group Project and Presentation: Each group has to prepare a comprehensive industry analysis (Local Sabahan companies) including a formal presentation|| |in addition to the written document. The assignment should be 10-12 page paper (executive summary, exhibits, references, appendices, and all other || |materials that are relevant for your analysis). A brief summary outline of the project is provided in Appendix A of this syllabus. Submission || |/Presentation for this project will be held on Wednesday, 10th and 14th December 2014. Each group is given 20 minutes for presentation and Q&A. || |20% || | || |Final Exam || |40% || | || | || | || | || | || | || | || | || | || | || | || | || | || | || | || | || | || | || |Research Project Dissertation and Presentation (Total: 50%) || | || |All students will have their final dissertation and presentation graded by two internal examiners, who will examine the presentation and final || |dissertation for a total of 25% each (Total – 50 %). || |The assessment for this course will be based on the following: || |Component || |Weight || | || |Research proposal || |50 || | || |Research project paper || |80% || | || |Total || |100% || | || |All components of the above assessment are compulsory and must be completed before the stipulated deadline. || | || | || |Mapping of the course/module to the Programme Learning Outcomes || | || | || |Knowledge of Discipline Area || |Practical Skills || |Problem solving and scientific skills || |Communication Skills || |Social and team Skills and Responsibilities || |Value, Attitude and professionalism || |Information management and Long learning Skills || |Managerial and Entrepreneurial Skills || |Leadership and Team Skills || | || | || |P1 || |P2 || |P3 || |P4 || |P5 ||15 |P6 || |P7 || |P8 || |P9 || | || | || |To understand the core concepts and fundamentals strategies || |/ || |/ || | || | || | || | || | || | || | || | || |To gain better understanding on how firms organize, implement, evaluate, and control marketing activities. || | || |/ || | || | || |/ || | || | || | || | || | || | || |To analyze how such major changes in the business environment today will affect marketing environments of a company || |/ || | || | || | || | || | || | || | || | || | || |To gain experiences in making effective marketing decisions via using the case learning approach || | || |/ || | || |/ || |/ || | || | || | || | || | || | || | || |Content outline of the course/module || | || |Topic || | || | || |WEEK 1 || |INTRODUCTION – SYLLABUS & COURSE OUTLINE || |UNDERSTANDING MARKETING MANAGEMENT || |WEEK 2: || |STRATEGIC MARKETING PLANNING || |WEEK 3 || |MARKETING ETHICS AND SOCIAL RESPONSIBILITY IN STRATEGIC PLANNING || |Presentation Case Study 1: USA Today: Innovation in an Evolving Industry || |WEEK 4 || |COLLECTING AND ANALYZING MARKETING INFORMATION || |Presentation Case Study 2: Apple’s Winning Marketing Strategy || | || |WEEK 5: || | || |DEVELOPIMNG COMPETITIVE ADVANTAGE AND STRATEGIC FOCUS || |Presentation Case Study 3: Monsanto Balances the Interest of Multiple Stakeholders || | || |WEEK 6: || | || |CUSTOMERS SEGMENTATION AND TARGET MARKETING || |Presentation Case Study 4: Mattel Confronts Its Marketing Challanges || | || | || |WEEK 7: || | || |PRODUCT STRATEGY || |Presentation Case Study 5: Mistine: Direct Selling in the Thai Cosmetics Market || | || | || | || | || | || | || | || | || | || | || |Overview of Research Process – Model Building || | || |Ethics in Research || |Research process, research approaches, || |Characteristics of good quality research. || | || | || | || |Research Proposal || | || |Literature Review, || |Problem Statement, || |Theoretical Framework / Modeling, || |Operational Definition, || |Development (formulation) of hypotheses || | || |Research Design || | || |Issues in Research Design, || |Survey Research Design, || |Experimental Research Design || |Data Issues – Primary Vs Secondary || |Self reported Vs Observed Data || | || | || |The Qualitative Journey || |A Glimpse into Inquiry Paradigms || |Qualitative Research Design || |Data Collection Methods || |Qualitative Sampling || | || | || |Qualitative Design Strategies || |Data Analysis (Interpretation) Techniques || |Research Quality (Rigour) || |Validity and Trustworthiness || |The Qualitative versus Quantitative Debate || | || | || |Measurement of Variables || | || | || |Mid Semester Break || | || | || | || |Sampling || |Validity, Reliability and Generalisability || | || | || |Data Analysis || | || |Data Preparation and presentations, || |Review to different approaches to analysis, || |Various ways of testing hypotheses (parametric Vs non-parametric) || | || | || |Report Writing || | || |Thesis || |Journal articles and Management Report |
| | |

| | |

| | |

| |Proposal Presentation |

| | |

| | |

| | |

| | |

| |WEEK 8: |

| |PRICING STRATEGY |

| |Presentation Case Study 6: BP Struggles to Repair Its Tarnished Reputation |

| | |

| | |

| |WEEK 9: |

| | |

| |DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT |

| |Presentation Case Study 7: Chevrolet: 100 Years of Product Innovation |

| | |

| |WEEK 10: |

| | |

| |INTEGRATED MARKETING COMMUNICATIONS |

| |Presentation Case Study 9: Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy |

| | |

| |WEEK 11: |

| |MARKETING IMPLEMENTATION AND CONTROL |

| |Presentation Case Study 10: NASCAR: Can’t Keep a Good Brand Down |

| | |

| |WEEK 12: |

| |DEVELOPING AND MAINTAINING LONG TERM CUSTOMER RELATIONSHIP |

| | |

| |WEEK 13: |

| | |

| |Group presentation |

| | |

| |WEEK 14: |

| |Group Presentation |

| | |

| | |

| | |

| | |

| | |

| | |

| | |

| | |

| | |

| |Textbooks and references: |

| |TEXT BOOK: |

| |Hartline, Ferrell. (2014). Marketing Management Strategies. International Edition. 5th Edition. South Western Cengage Learning: Canada |

| | |

การแปล กรุณารอสักครู่..

ผลลัพธ์ (ไทย) 2:[สำเนา]

คัดลอก!

การแปล กรุณารอสักครู่..

ผลลัพธ์ (ไทย) 3:[สำเนา]

คัดลอก!

การแปล กรุณารอสักครู่..

ภาษาอื่น ๆ

การสนับสนุนเครื่องมือแปลภาษา: กรีก, กันนาดา, กาลิเชียน, คลิงออน, คอร์สิกา, คาซัค, คาตาลัน, คินยารวันดา, คีร์กิซ, คุชราต, จอร์เจีย, จีน, จีนดั้งเดิม, ชวา, ชิเชวา, ซามัว, ซีบัวโน, ซุนดา, ซูลู, ญี่ปุ่น, ดัตช์, ตรวจหาภาษา, ตุรกี, ทมิฬ, ทาจิก, ทาทาร์, นอร์เวย์, บอสเนีย, บัลแกเรีย, บาสก์, ปัญจาป, ฝรั่งเศส, พาชตู, ฟริเชียน, ฟินแลนด์, ฟิลิปปินส์, ภาษาอินโดนีเซี, มองโกเลีย, มัลทีส, มาซีโดเนีย, มาราฐี, มาลากาซี, มาลายาลัม, มาเลย์, ม้ง, ยิดดิช, ยูเครน, รัสเซีย, ละติน, ลักเซมเบิร์ก, ลัตเวีย, ลาว, ลิทัวเนีย, สวาฮิลี, สวีเดน, สิงหล, สินธี, สเปน, สโลวัก, สโลวีเนีย, อังกฤษ, อัมฮาริก, อาร์เซอร์ไบจัน, อาร์เมเนีย, อาหรับ, อิกโบ, อิตาลี, อุยกูร์, อุสเบกิสถาน, อูรดู, ฮังการี, ฮัวซา, ฮาวาย, ฮินดี, ฮีบรู, เกลิกสกอต, เกาหลี, เขมร, เคิร์ด, เช็ก, เซอร์เบียน, เซโซโท, เดนมาร์ก, เตลูกู, เติร์กเมน, เนปาล, เบงกอล, เบลารุส, เปอร์เซีย, เมารี, เมียนมา (พม่า), เยอรมัน, เวลส์, เวียดนาม, เอสเปอแรนโต, เอสโทเนีย, เฮติครีโอล, แอฟริกา, แอลเบเนีย, โคซา, โครเอเชีย, โชนา, โซมาลี, โปรตุเกส, โปแลนด์, โยรูบา, โรมาเนีย, โอเดีย (โอริยา), ไทย, ไอซ์แลนด์, ไอร์แลนด์, การแปลภาษา.