It is important to study college students’ Internet shopping behaviors because college students are moving into the adult world. Hence, the purpose of this study was to examine college students’ Internet shopping behaviors based on product involvement. This study focused on college consumers’ clothing shopping on the Internet. Clothing was studied because it ranks third in college students’ spending on the Internet. This study employed the Engel, Blackwell, and Miniard (EBM) Consumer Decision Process model to describe purchasing decisions and Internet shopping behaviors of high
and low involvement consumers.