however, it is doubtful that favorable perceptions of wellness tourists regarding the health benefits of a destination are formed by the medicinization of such locations. first, medical services are mostly marked by negative demand (butler and collins, 1995 ); that is, consumers prefer to avoid them. second, visitor of health-promoting destination cannot experience scientific health benefits physiologically. the visitors rely instead on health cues and the experiential impressions of the site to infer the health benefits of a particular location. third, and most importantly, health is not solely a biomedical condition but aiso the psychological state of feeling well or even the subjective well-being of a person ( diener,2000 ).