Shiseido has worked in partnership with medical institutions to provide makeup advice for customers with skin disorders or scarring such as birthmarks, vitiligo and skin irregulations, while developing Perfect Cover Foundation, a product specifically designed to conceal birthmarks and other blemishes. Following the establishment of the SHISEIDO LIFE QUALITY BEAUTY CENTER at our Head Office building in Tokyo's Ginza district in June 2006, we have been establishing similar facilities in Shanghai, Hong Kong and Taipei and deploying the program on a global scale. Staff members who have undergone a special program of on-the-job training and practical training at medical institutions help people with concerns about skin color due to birthmarks, vitiligo, skin irregularities, and other conditions by providing free-of-charge makeup advice and instruction in how to conceal blemishes with cosmetics. Available by appointment only, services are provided in a private setting so that customers can relax and learn with peace of mind. Individuals who have visited the Center describe how they have a new sense of confidence and hope and speak of how they look forward to enjoying cosmetics now that they know how to conceal blemishes in an attractive way.
Business partners and medical institutions around Japan who have been trained in the Center's techniques have been introducing their customers and patients.
(As of March 31, 2013, there were 360 organizations participating in this program.)
* Vitiligo is an acquired skin condition characterized by pigment loss causing white areas in the hands, feet, and other areas. Its cause is unknown.