What opportunities for creating value do present enterprises have? For instance team of authors [14] agree that currently opportunities are moving from material resource management to management in the sphere of strategies based on knowledge, which affirm intangible resources.This is a major reason for the need for the development of new “tools”, which in the 21st century denotes assets based on knowledge and strategies of creating value, whose realization they make possible.The necessary premise is that those make decision in production and service organizations can effectively implement company strategy, as well as price strategy only, when they understand them completely.And it isn't possible without a clear understanding of the ways and steps which they may contribute to business
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success [8]; [17].