Hansen et al. [13] have shown another example, a consultant in Bain's London office had provided
the solution for a complicated strategy problem for a large British financial institution. The customer
wanted Bain Consulting Group to help it expands by offering new products and services. This project
required diverse expertise and broad understanding of the industry as well as numerous creative
thinking. Voice mail messages were left by consultant in charge to several associates with relevant
expertise in the area. More contacts could also be checked in Bain’s “people finder” database.
Eventually the consultant in charge contacted nine partners from which the on-going advisers to the
project were selected. During the four months the team consulted others expert partners through regular
meetings, phone calls and e-mails. In the process of developing a unique growth strategy, the team
tapped into a worldwide network of colleagues’ experience. To make their personalisation strategies
work, Bain had invested heavily in building networks of people worldwide.