MoMA PS1 and the Museum of Modern Art formalized their affiliation in January 2000.[7] New York City, which owns the P.S. 1 building, endorsed the merger.[8] The principal objective of MoMA's partnership with MoMA PS1 is to promote the enjoyment, appreciation, study, and understanding of contemporary art to a wide and growing audience. Collaborative programs of exhibitions, educational activities, and special projects allow both institutions to draw on their respective strengths and resources and to continue shaping a cultural discourse. The first significant collaboration between MoMA PS1 and The Museum of Modern Art took place in 2000 with Greater New York, an exhibition showcasing the work of more than 140 emerging New York-area artists.[citation needed] This ambitious effort was successfully repeated five years later with Greater New York 2005. Both shows demonstrated the diversity and dynamism of the metropolitan area's artistic community. The two institutions also integrated their development, education, marketing, financial planning and membership departments.[9] To mark the 10th anniversary of the merger between the former P.S. 1 Contemporary Art Center and MoMA, the museum changed its name to simply MoMA PS 1 in 2010.[10]