Plan, monitor and provide support to ensure the achievement of volume target of each channel and Department bottom line.
• Initiate new idea to create attractive acquisition program/promotion to draw customers.
• Identify new channel/segment to acquire target customers.
• Improve brand awareness and customer satisfaction.
• Set up effective communication and advertising strategy.
• Develop pricing strategy to represent a proper correlation of risk-based level and financial profitability.
• Work with Distribution to improve sales capability and productivity to deliver the quality results.
• Support every aspects to help build up good team work among team members and related functions.
• Ensure of program effectiveness by proper evaluation.
• Organize customer survey and market study to understand customer behavior and get input to improve product and services.
• Monitor market and initiate action toward market/competitor movement.
• Improve skills, build confidential and create positive attitude to the team member.