Nowadays, every customer is keen on quality of the product. It is must for organization to provide good products and services to satisfy the customer. It is no doubt that there is an intense competition among organization. Many organization is struggling to stay ahead of their rival by implement strategies and focus on its core competencies. Every organization is also trying to improve their quality of product and services to be better than their competitor and meet customer’s needs and wants. It is a suicide mission for any organizations to ignore the quality of products and services, they produce. As a matter of fact quality itself can be one of the core competencies of any organization.