The best-practice organizations also emphasize their employment
brands to recruit and source technical talent effectively. The employment
brand, which encompasses the positive feelings a candidate may
have toward an employer either due to the work that the employer may
be doing there or the company’s good standing in society, is an important
influence for candidates that cannot be readily duplicated by a company’s
competitors for technical talent. Consequently, the best-practice organizations
not only have practices in place to recruit talent (such as where
and when and who to recruit) but also have practices to ensure their
employment brand is as strong and exciting as possible to candidates.