Although organizational citizenship behavior is often a consequence of job satisfaction, personality factors are sometimes linked to OCB. Workers may be predisposed to being good, or poor, organizational citizens. A study with customer-contact workers supports the personality-OCB link. The employee disposition (or personality) factors of service orientation a empathy were found to be related to engaging in good citizenship behavior in relation to customers. Four examples of service-oriented OCBs are when a person does the following:
• Encourages friends and family to use firm’s products and services.
• Follows up in a timely manner to customer requests and problems.
• Contributes many ideas for customer promotions and communication.
• Frequently presents creative solutions to customer problems