Satoru Iwata was made the CEO of Nintendo in2002.At that time,the video game market was suffering,and Nintendo washaving trouble with its sales.Iwata thought that a change in strategy was due.Previously,the strategy in the game industry was to keep making the same kinds of games and consoles but just improve their power and complexity.However,Iwata didn't just want to attract dedicaten gamers.He wanted to bring in new kinds of players to vidio gamming.How was he going to do that?He decided to change the very concept of vidio gamed.