It’s an exciting time to be a digital marketer, but also a challenging and perplexing one. First there’s the current digital landscape, where emerging technologies, savvier consumers, real threats to measurability and reach – including ad fraud and adblocking – are constantly pushing marketers to keep up. And if that wasn’t enough, there is the very real problem of reporting to a management team that is, more and more equating performance with ROI.
That’s why we have brought back once again, The Digital Performance Marketing 2016 conference.
Join the ultimate live discussion here on these issues and the next stages of performance marketing at Marketing magazine’s second annual Digital Performance Marketing conference. Industry leaders and pioneers will lead engaging presentations and in-depth panel discussions covering these areas and more including alternative attribution models, automated, creativity and social and video performance in a concise one-day conference experience.
Here are some shots from the event: