What is Master Data Management?
Master data management (MDM) is a methodology that identifies the most critical information within an organization—and creates a single source of its truth to power business processes.
MDM involves a number of technology solutions, including data integration, data quality, and business process management (BPM). It delivers:
A single view of the data—Creating a single, authoritative view of business-critical data from disparate, duplicate, and conflicting information lets you see, for instance, that Rob Barnes and Robert Barnes are the same person.
A 360-degree view of the relationships—Business rules let you identify the relationships among the data, so you can combine data showing Robert Barnes owns a Razor scooter with data showing he bought it at a Target store.
A complete view of all interactions—Integrating the transactions and social interactions that have occurred with that product, customer, channel partner, or other data element gives you a complete view of that customer.
What is Master Data Management?Master data management (MDM) is a methodology that identifies the most critical information within an organization—and creates a single source of its truth to power business processes.MDM involves a number of technology solutions, including data integration, data quality, and business process management (BPM). It delivers:A single view of the data—Creating a single, authoritative view of business-critical data from disparate, duplicate, and conflicting information lets you see, for instance, that Rob Barnes and Robert Barnes are the same person.A 360-degree view of the relationships—Business rules let you identify the relationships among the data, so you can combine data showing Robert Barnes owns a Razor scooter with data showing he bought it at a Target store.A complete view of all interactions—Integrating the transactions and social interactions that have occurred with that product, customer, channel partner, or other data element gives you a complete view of that customer.
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